Communications & Marketing Strategist (Redwood Campus)

Rogue Community College welcomes applications for a full-time Communications & Marketing Strategist.
*Application link below* Position Summary The Marketing and Communications Strategist plays a crucial role in advancing the college's image and reputation through effective internal and external marketing and communication strategies.
This position involves developing and implementing comprehensive marketing and communications plans, creating engaging content, and fostering positive relationships with students, faculty, staff, and the community.
The role requires a strategic thinker with a passion for education and a knack for conveying the college's mission, initiatives, programs and accomplishments to diverse audiences.
Screening Date: Review of applications is scheduled to begin 1/25/2024.
Why Work at RCC? Rogue Community College is a rewarding workplace where our employees enjoy helping others transform their lives through education.
For the last 50 years, RCC has served as an important economic engine for the Southern Oregon community.
With three unique campuses in Grants Pass, Medford and White City, Rogue is a comprehensive public community college serving about 14,000 individual learners, or 5,700 FTE, each year.
We are committed to hiring a diverse faculty and staff who uphold our mission, vision and values Living in the Rogue Valley Southern Oregon's beautiful Rogue Valley offers vibrant cultural and recreational opportunities along with friendly people and a mild climate.
Conveniently situated along Interstate 5, the Rogue Valley is home to Southern Oregon University, the Oregon Shakespeare Festival, the Britt Music & Arts Festival and a wonderful menu of restaurants, wineries and breweries.
Outdoor recreation enthusiasts will enjoy the Valley's plentiful opportunities for hiking, cycling, rafting, fishing, camping and golfing as well as easy access to Crater Lake National Park, the Oregon Caves and the scenic Oregon and Northern California coast.
Diversity RCC is committed to a culture of civility, respect, and inclusivity.
We are an equal opportunity employer actively seeking to recruit and retain a diverse workforce that includes members of historically underrepresented groups and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.
Benefits and Retirement In addition to rewarding career opportunities, RCC offers an excellent comprehensive benefits package to employees and eligible dependents.
The following core benefits are made available through the Oregon Educators Benefit Board (OEBB): complete employer-paid health insurance packages, employer-paid group life and AD&D insurance, optional life and AD&D insurance, long and short-term disability insurance, long-term care insurance, employee assistance program, individual offerings from AFLAC and Colonial, flexible spending accounts, and health savings accounts.
Additional benefits include generous paid leaves, tuition waivers, and on-campus wellness activities.
Qualifying employees will contribute to the Public Employee's Retirement System (PERS) and have the opportunity to enroll in optional 403(b) and 457(b) deferred compensation plans.
Compensation This is a Full-time Classified, 40 hour per week (100%) position in the Marketing & Communications department.
Starting compensation is entry level for Group 7 on the 2023-24 Classified Salary Schedule.
Requirements Minimum Qualifications •Education – Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
•Experience – A minimum of three years of experience as a communications and marketing professional that includes developing and executing communications plans and progressively responsible experience writing and editing content for various media - including Associated Press (AP) Style writing.
Only degrees received from an accredited institution will be accepted: accreditation must be recognized by the office of degree authorization, US Department of Education, as required by ORS 348.
609.
Final candidate will be required to provide official transcripts for required degree.
Any satisfactory equivalent combination of education and experience which ensures the ability to perform the essential functions of the position may substitute for the requirement(s).
Preferred Qualifications •Crisis management and public relations experience is a plus.
•This position is designated as preferring bilingual fluency in Spanish.
Proficiency will be determined by a college-approved certification professional.
Proficiency is defined by the ability to express yourself over a broad range of topics at a normal speed.
You may have a noticeable accent and will make grammatical errors, for example with advanced tenses, but the errors will not cause misunderstanding to a native speaker.
It is the responsibility of the employee to maintain bilingual skills throughout the duration of employment.
A bilingual pay differential may apply to this role upon certification.
Essential Knowledge, Skills, & Abilities (Core Competencies) •Knowledge – Marketing and Communications: Understanding of marketing principles and communications strategies, including Associated Press (AP) Style writing, digital marketing, social media, email marketing, content marketing, and traditional advertising.
Higher Education: Familiarity with the unique needs and challenges of community colleges, as well as the broader higher education landscape.
Target Audience: Knowledge of the college's student demographics, faculty, staff, and community members to tailor messages effectively.
Trends and Technology: Awareness of current trends in marketing and communication technology, including social media platforms, analytics tools, and CRM systems.
Data Analysis: Ability to collect, analyze, and interpret data to measure the effectiveness of marketing campaigns and communication strategies.
Budget Management: Understanding of budgeting and resource allocation to make strategic decisions for marketing and communication efforts.
Regulatory Compliance: Awareness of relevant regulations, such as FERPA (Family Educational Rights and Privacy Act), and the legal implications of marketing in higher education.
•Skills – Content Creation: Strong writing and editing skills for creating engaging and persuasive content, including press releases, articles, blog posts, and marketing materials.
Graphic Design: Proficiency in graphic design software to create visually appealing and cohesive marketing materials.
SEO and SEM: Knowledge of search engine optimization (SEO) and search engine marketing (SEM) to increase online visibility and drive traffic.
Email Marketing: Skill in crafting effective email campaigns, managing email lists, and measuring email performance.
Public Relations: Experience in media relations, crisis communication, and event promotion.
Project Management: Organizational skills for coordinating and executing marketing and communication campaigns within set timelines.
Interpersonal Skills: Effective communication and collaboration with college partners, colleagues, faculty, staff, and students.
Fluency in both oral and written Spanish is preferred.
•Abilities – Strategic Thinking: The ability to develop a comprehensive marketing and communication strategy that aligns with the college's goals and values.
Adaptability: Flexibility to respond to changing market conditions, new technologies, and emerging trends.
Analytical Thinking: Capacity to analyze data and use insights to refine marketing and communication efforts.
Problem Solving: Skill in identifying and addressing challenges and issues that may arise in marketing and communication campaigns.
Innovative Mindset: A willingness to explore and implement creative and innovative approaches to marketing and communication.
Brand Management: Ensuring a consistent and positive brand image for RCC.
Cultural Sensitivity: Awareness of the diverse backgrounds and cultures of community college students and stakeholders to create inclusive and respectful marketing content.
Leadership: Ability to lead and collaborate with a team or work independently, depending on the size and structure of the marketing and communication project.
Other Requirements •For assignments requiring operation of a motor vehicle, possession of a valid Oregon Driver’s License or the ability to obtain one within 30-days of employment, and maintenance of an acceptable driving record are required.
Remote Work Options (see AP 7239 Working Remotely for more details) •Hybrid – this position functions as a hybrid work arrangement, working on-campus and from home, with either a set schedule or flexibility.
Specific schedule and flexibility options to be approved by supervisor.
Alternate work location must be within the state of Oregon.
Physical Demands The physical demands listed below represent those that must be met by an incumbent to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with qualified disabilities to perform the essential functions.
•Manual dexterity and coordination are required for over half of the daily work period (about 75%) which is spent sitting while operating office equipment such as computers, keyboards, laptops, telephones, and other standard office equipment as well as specialized equipment such as cameras and scanners.
While performing the duties of this position, the employee is frequently required to stand, walk, reach, bend, kneel, stoop, twist, crouch, climb, balance, see, talk, hear, and manipulate objects.
The position requires some mobility including the ability to move materials under 5 lbs.
daily and 5-25 pounds occasionally.
This position requires both verbal and written communication abilities.
Working Conditions The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
•While performing the duties of this position, the employee is primarily working indoors in an office environment.
The employee is not exposed to hazardous conditions.
The noise level in the work environment is usually moderate and lighting is adequate.
Application Process * For full details and to APPLY, please visit the RCC Jobs portal: https://www.
schooljobs.
com/careers/roguecc/jobs/4318505/communications-marketing-strategist Rogue Community College does not discriminate in any programs, activities, or employment practices on the basis of race, color, religion, ethnicity, use of native language, national origin, sex, sexual orientation, gender identity, marital status, veteran status, disability, age, pregnancy, or any other status protected under applicable federal, state, or local laws.
For further policy information and for a full list of regulatory specific contact persons visit the following webpage: www.
roguecc.
edu/nondiscrimination.